Top tips to help improve your ranking in search results

The algorithm prioritizes the total price of a listing before taxes (including fees and discounts). Listings that are priced below other comparable listings tend to rank higher in search, and one of the ways you might directly affect the performance of your listing in search is by changing your price or offering discounts. Consider using our pricing tools to help compare similar listings nearby or adding the discounts below:

• Non-refundable option with 10% discount. Your discounted rate is displayed and can help your listing’s search ranking.
• Weekly and monthly discounts, Early Bird and Last Minute discounts.
• With New Listing Promotion your first 3 bookings will get 20% off your nightly price. This special offer can attract new guests and help you get the 3 reviews you need for a star rating.
• Discounts of 10% or more will be displayed in search results.Learn more.

Adding availability may improve the visibility of a listing. The more dates a listing is available, the more likely it is compatible with a guest’s plans—so adding availability is a good way to improve the visibility of a listing.

By offering flexibility in the length of stays, such as reducing restrictions on minimum and maximum booking durations, you can help increase the likelihood that your listing will align with guests' plans and appear more frequently in search results. In fact, during Q3 2023, stays of 28 days or longer accounted for 18% of gross nights booked on Airbnb, highlighting the demand for extended stays.*

Your ability to set guest expectations, then meet or exceed them as a Host, typically improves your search ranking over time. The algorithm also considers whether you’re a Superhost or if you’re meeting some or all of the criteria to become one.

Superhost programme requirements

To qualify, you need to have an account in good standing and meet the following criteria:

• Completed at least 10 trips or 3 reservations that total at least 100 nights
• Maintained a less than 1% cancellation rate, with exceptions made for those that fall under our Extenuating Circumstances policy
• Maintained a 90% response rate or higher
• Maintained a 4.8 overall rating (a review counts towards Superhost status when either both the guest and the Host have submitted a review, or the 14-day window for reviews is over, whichever comes first).

The algorithm assesses listing popularity based on guest interactions and other factors, such as wishlisting, booking frequency, and messaging the Host. Consider social media presence as more popular listings tend to rank higher in search.

Making sure your title, description, photos, location, amenities, and price accurately represent your place can help prevent customer service complaints that could negatively impact your listing's ranking.

Your listing cover photo is the first thing guests notice in search results and photos are one of the top 3 reasons guests choose to book.** For each room guests can access, consider including 2-4 high-quality photos (1024px x 683px) and adding descriptive captions.

Let a professional capture your space in its best light with the Pro Photography Program. New listing photos are easy, affordable, and can be paid for out of future earnings - there’s no upfront cost. Hosts with professional photos may earn up to 20% more than other hosts in their area.*** Learn more about the program here.

Adding sought-after amenities, such as high-speed wifi, self check-in and free parking can help a listing surface in search results to guests searching for those amenities.

The search algorithm considers how quickly you respond to guest enquiries and how often you may reject requests to book. This means that listings that can be booked instantly may rank higher in search results. Consider aiming for a 90% response rate to help improve the performance of your listings over time.

Airbnb’s ranking algorithm will evolve over time to reflect changes to our business and technology, in our community, and around the world.